Join the planet’s most important fight
Normative is now looking for an Head of Demand Generation in London

At Normative, we're on a mission to accelerate the transition to a net-zero world. We provide science-based carbon accounting products and tailored advice from net-zero experts, empowering companies to report on their ESG data and reduce their carbon footprints.

We’re looking for a Head of Demand Generation to own and scale lead generation through the whole range of performance marketing efforts. This role oversees the lead generation operations as well as ensures our marketing campaigns reach the right people at the right time, driving engagement and revenue growth. You’ll work closely with the growth and sales teams to create seamless, data-driven marketing journeys that drive qualified leads.

The role is a player coach role, with individual contribution and management responsibility

What you’ll do:

• Execute on a multi-channel marketing strategy to drive ICP leads at scale and within CAC targets

• Manage directly a team of marketing specialists, each owning their respective channel

• Own and optimize our marketing automation stack – manage tools, workflows, and integrations to improve efficiency.

• Create and execute email marketing campaigns – drive engagement, nurture leads, and increase conversions with targeted messaging.

• Segment and analyze customer data – ensure the right message reaches the right audience based on behavior, demographics, and lifecycle stage.

• Measure and improve performance – track campaign effectiveness, run A/B tests, and refine strategies based on data.

• Collaborate across teams – work with events, paid marketing, content, product marketing and sales to ensure alignment on messaging, lead scoring, customer journeys and performance.

What You Bring

• Track record in driving leads for B2B companies

• Managed a small team before

• Experience in marketing automation and email marketing in SaaS or B2B environments.

• Strong analytical skills – you’re comfortable with data and know how to optimize campaigns based on performance metrics.

• Expertise with marketing automation tools (HubSpot, Marketo, Pardot, or similar).

• Project management skills – ability to coordinate across teams and manage multiple initiatives.

• Clear, concise communication – you can translate data and insights into compelling messaging.

• Strong drive to tinker, experiment, try new things and write a new playbook for the age of LLM.

This role is essential in scaling our marketing operations and driving revenue growth. If you thrive at the intersection of data, automation, and marketing, let’s talk.

Benefits

• Market-based salaries and annual merit-based salary reviews

• 30 days/year of paid vacation + up to 2 additional days off

• Pension and parental leave

• 1 wellness hour per week

• Social and team-building activities (off-site, after work, winter/summer parties)

• An opportunity to make a real positive impact on the world

• A friendly, supportive and humble working culture

We review our benefits packages on a regular basis and might modify our benefits from time to time.

How to Apply

We adopt a continuous selection process, so please make sure to apply with your CV in English.

Our interview process consists of 4 stages:

1. Screening interview with a member of our Talent Acquisition team
2. First interview with the hiring manager
Online Personality & Logic assessment
3. Practical Case Interview
4. Interview with members of the Marketing & Product team

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.

Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.

Department

Marketing

Locations

London

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