Join the planet’s most important fight!

Normative is now looking for a Performance Marketing Specialist to join the team

Normative is accelerating the transition to a net zero world. We provide science-based carbon accounting software and tailored advice from net zero experts, enabling companies to reduce their carbon footprints.

But the world’s most comprehensive and precise carbon accounting software can only make a difference if people know about it.

Our Marketing team tells the world loudly, proudly, and compellingly about the carbon intelligence that’s empowering businesses to reach net zero. Every SEO-optimized blog post, conversion optimised landing page, and engaging PPC campaign helps tell that story – and contributes to a future with fewer greenhouse gas emissions.

Now we’re looking for a Performance Marketing Specialist who will help us drive revenue growth, customer acquisition, and brand visibility through data-driven inbound strategies and campaigns.

What you will do

In this role you will

• Oversee search engine optimization (SEO) strategies to improve organic search rankings collaborating with our content team and developers;

• Manage search engine marketing (SEM) campaigns, including keyword research, bid management, and ad copy optimization.

• Plan and execute social media advertising campaigns on platforms like Facebook and LinkedIn;

• Leverage audience targeting and optimization techniques to reach relevant profiles;

• Manage the performance marketing budget effectively to achieve desired results within set targets;

• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders;

• Provide regular reports on key metrics, campaign performance, and ROI to stakeholders;

• Improve conversion rates throughout multiple stages of the marketing funnel through A/B testing, landing page optimization and other buyer’s journey enhancements;

• Collaborating with external partners, agencies, and vendors to enhance performance marketing initiatives;

Experience we’re seeking

To be successful in this role you:

• Have 2+ years of Performance Marketing experience under your belt;

• Have extensive experience in Google and Bing ads;

• Have excellent communication and interpersonal skills;

• Are a creative thinker and problem solver;

• Have efficient organizational and time management skills;

• Are data-driven and research-oriented;

• Have good knowledge of LinkedIn Campaign manager;

• Previous experience with Marketo, SalesForce or similar business systems;

• Have good project management skills;

• It’s beneficial if you have experience with Conversion rate optimisation and SEO optimisation;

• Are proficient with reporting and Dashboards creation;

• Have experience working with agencies, ensuring targets and expectations are met;

• Are good at taking initiative and have a high sense of ownership;

We also believe you:

• Care deeply about making a real contribution towards a sustainable future

• Want to work for a company that is growing fast to meet the urgency of the climate crisis

• Are passionate about collaboration and knowledge sharing;

Location

Normative operates in a hybrid remote model with offices in Stockholm, Copenhagen, and London.

For this role, you will be hired into our wonderful office in Copenhagen

At this time we are not able to offer relocation or VISA support for this position.

Benefits

• Market-based salaries and annual merit-based salary reviews

• 30 days/year of paid vacation + up to 2 additional days off

• Pension Offering

• Parental leave top-up

• Tasty vegan Lunch in the office

• Social and team-building activities (off-sites, after works, winter/summer parties)

• An opportunity to make a real positive impact on the world

• A friendly, supportive and humble working culture

We review our benefits packages on a regular basis and might modify our benefits from time to time.

How to Apply

We adopt a continuous selection process, so please make sure to apply with your CV in English.

Our interview process consists of 3 stages:

1. First interview with the hiring manager
Online Personality & Logic assessment
2. Values & Collaboration interview with cross-functional stakeholders
3. Practical Case Interview

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.

Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.

Department

Marketing

Locations

Copenhagen

Remote status

Hybrid Remote

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