Digitail is dedicated to transforming the veterinary profession through innovative, customer-driven technology solutions. We are building a leading all-in-one operating system for animal hospitals that supports veterinarians daily to efficiently manage client communication, patient data, medical records, schedules, and billing.

At the heart of everything we do is a love for pets and a profound respect for the veterinary professionals who care for them.

We’re a Series A stage tech company with a remote-first culture based in North America, the UK and Romania. We are backed by Tier 1 VCs such as Atomico, byFounders, ParTech, and Gradient.

We're excited to hire our first Marketing Lead to strengthen our marketing function at Digitail.

This is a high-impact opportunity to join a fast-growing Series A startup on the path to becoming a category leader. Our mission is to change the lives of veterinarians and pet parents through our Product and Community. 🚀

As our Marketing Lead, you are a creative, strategic leader with a broad view across Digital Marketing Channels.

You will be responsible for:

• Leading our marketing strategy for 2025 and executing it with the team!
• Refine our marketing KPIs to show meaningful metrics and customer acquisition success.
• Managing our content marketing strategy. Ensuring campaigns are planned with impact metrics and experimentation insights.
• Work closely with Product and Sales to build impactful marketing content that aligns with acquisition and customer advocacy objectives.
• Enhancing our social media presence with the team increases the Digitail community and word-of-mouth advocacy.
• Monitoring the performance of all digital marketing campaigns against goals for the business.
• Managing SEO and SEA effectiveness with a third-party agency to ensure campaigns are practical and thriving to achieve MQL to SQL Conversion.
• Brainstorming new and creative growth strategies with the internal team.

About you!

• You have previously led a marketing team in a start-up or scale-up, so you understand the tactics needed for a start-up to succeed!
• You are passionate about building a high-performing marketing team.
• You have managed marketing budgets with a thrifty approach and planning and built marketing strategies with successful execution and impact.
• You have experience managing offline marketing campaigns with a return on investment.
• Prior experience managing $5-20 million ARR (post-Series A, pre-Series C) acquisition targets through Marketing channels.
• Automation isn’t just about templates; you understand how to build new workflows, processes and metrics to surface insights that impact revenue goals.
• Analytical mindset: You back your impact with numbers and influence through evidence and data. You understand the importance of using data to prioritise the team’s work and make necessary changes.
• You have built scalable Marketing solutions using marketing frameworks to structure impact with cross-functional stakeholders.

We have built a candidate pack to share more information into Digitail and our opportunity. Please check this out before applying!