We are currently looking for a Founding Sales Rep (m/f/x).
At Cello, our mission is to drive shared success and market-leading outcomes for our customers through genuine partnerships and impactful solutions. As a Founding Sales Rep you will own the end-to-end sales journey, identifying high-value opportunities and guiding customers toward rapid, measurable impact. Your role will be central in creating long-term value and ensuring customers achieve their growth goals while contributing to Cello’s strategic direction and sustainable success.

⭐ TL;DR

• Seed, GrowthTech
• Remote-first (+/-3 CET)
• Competitive salary + eVSOPS

⭐ Why join

• Unique growth opportunity: early-stage GrowthTech start-up backed by top-tier investors like HVCapital, ByFounders, TinyVC, and operator angels from YouTube, Personio, and Workday (5.4M€ total funding)
• Co-create & execute the roadmap of a product that went from inception to go-live with first customers within 8 months (Typeform, Miro, Moss, Join etc.)
• Strong momentum: paid ad prices are skyrocketing, and there is a tech downturn - SaaS companies are looking for more cost-effective sales channels.
• We onboard 15 new customers every single month and already have more than 1M monthly enabled users.
• Become a central part of an experienced and passionate co-founding team on our journey to a truly great company (ex-Twilio, ex-Microsoft, ex-Wise, ex-Accenture etc.)

⭐ Your Responsibilities

• Identify and Qualify Leads: You will proactively source and identify high-potential leads within the target market, particularly Enterprise Accounts.
• Own the Full Sales Cycle: You will manage the sales process from prospecting through close, including initial outreach (e.g., cold and warm outreach, automated outbound), discovery calls, product demos, and contract negotiations.
• Develop Tailored Sales Strategies: You will build and execute custom strategies for engaging each prospect, considering their unique needs, market position, and growth goals.
• Build and Nurture Relationships with Key Decision-Makers: You will establish strong, strategic relationships with stakeholders, positioning Cello as a trusted partner who understands their business and objectives.
• Conduct Effective Product Demos: You will showcase the value of Cello’s offerings through personalized product demonstrations, highlighting features that address specific customer pain points and goals.
• Negotiate Contracts and Close Deals: You will led contract negotiations to secure favorable terms for both the customer and Cello, managing all aspects of the deal-closing process efficiently.
• Collaborate with Cross-Functional Teams: You will work closely with product, marketing, and customer success teams to ensure a cohesive, customer-focused approach throughout the sales process.
• Maintain Accurate Sales Pipeline and Forecasting: You will track and update sales activity and forecasts in the CRM, ensuring accurate and timely reporting on pipeline status and revenue projections.
• Analyze and Report on Sales Metrics: You will monitor key performance metrics, such as conversion rates and deal cycle times, to continually refine sales strategies and improve results.
• Act as the Customer’s Advocate: You will represent the voice of the customer in internal discussions, providing feedback to influence product enhancements and go-to-market strategies.
• Stay Informed on Industry Trends: You will keep up-to-date on industry news, competitive landscape, and market changes, adjusting sales strategies to stay relevant and effective.

❤️ Every candidate's skills may not exactly match a job description. We value multiple backgrounds and welcome applicants from other industries who meet the requirements. We encourage applicants with other experience to apply, even if they do not possess the desired qualifications. We might be a good fit for you even if you are just starting out in your career or you're not following the traditional path. The company always looks for people who can bring something fresh to the table.

Required

• Demonstrated success in all stages of a sales process (BDR/SDR + AE), with a minimum of 6 years working with B2B SaaS Sales, ideally targeting enterprise customers.
• Proven track record as a top performer in previous BDR and AE positions, with evidence of consistently exceeding sales targets.
• Deep understanding of complex, technical (infrastructure) products, with the ability to effectively communicate their value to technical and non-technical stakeholders alike.
• Exceptional English communication skills (native/near native), both written and verbal, enabling clear and compelling interactions with enterprise customers.
• Strong experience and skill set in account-based sales and nurturing high-value, enterprise-level accounts, focusing on long-term relationship-building and growth.
• Demonstrated perseverance and grit in achieving goals, with a proactive and self-motivated approach to overcoming challenges and driving results.
• Skilled in developing custom sales strategies and tailoring solutions to meet complex customer needs, particularly in a consultative sales environment.
• Ability to analyze data to generate insights, focusing on measuring and optimizing sales performance metrics.
• Comfortable working with product, marketing, and customer success teams to deliver an exceptional, cohesive customer experience and drive product-market alignment.
• Knowledge of current industry trends, competitive landscape, and market shifts, with the ability to quickly adapt sales approaches as needed.
• In-Person Events (own and external): Contribute to the strategy of our own event series GROWTH NXT
• Willingness and flexibility to take over US customers

Nice to have:

• Founding experience
• Track record of scaling and managing B2B SaaS sales organizations
• A growth marketing background and experience collaborating with marketing teams to support lead generation and account-based marketing initiatives is a plus.

❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook. We have some compelling perks and benefits.

⭐ We believe the future of marketing is word of mouth and are on a mission to supercharge product growth by making word-of-mouth rewarding. Cello is the world’s first all-in one referral platform that helps businesses harness their most passionate users and affiliates to drive word-of-mouth growth at scale.

Our platform allows users to share and discover any SaaS product with only a few clicks. By inspiring users to share the products they love, we are virtually reinventing how companies sell and market products.

Category leaders including Typeform, Moss and Join rely on Cello to put growth in the hands of their users.