Brand Manager Growth · London · Hybrid Remote
Re-invent the world’s largest industry as part of a dynamic, venture capital-backed hospitality tech start-up with huge growth ambitions!
About Bob W
Bob W is a fast-growing tech company providing an authentic 5-star experience to every single guest at scale while leading the world’s transition to sustainable hospitality.
Bob’s apartments cater to the 21st-century traveller who wants it all: the consistent quality of a hotel and the authentic flair of a short-stay rental. We combine the best of both worlds in our climate-neutral apartments in the coolest neighbourhoods across Europe. As we expand fuelled by venture capital and investment from top-tier real estate equity firms, we are building the technology to give every guest a local, five-star experience at scale.
As a Brand Manager, reporting into the Senior Brand Manager, you will act as brand guardian, working to distinguish us from traditional hospitality providers and driving customer preference for Bob W when choosing accommodation. Your role encompasses brand activation, content creation, strengthening brand-customer relationships, and essentially protecting and improving our brand identity.
Your expertise in content creation, influencer collaboration, and internal communication will be essential in driving our brand's growth and maintaining its integrity in a competitive market.
Job Level: IC3
Learn more about our career development framework here.
Additionally, in this role, you will be responsible for:
- Enhancing brand visibility and accessing new markets through collaborations and strategic partnerships, contributing to business growth and diversification.
- Creating compelling, on-brand content, including the management of photoshoots and shoot operations, that resonates with the target audience, leading to higher engagement on digital platforms.
- Ensuring all marketing initiatives are in line with Bob W’s core values of technology, design, and sustainability, fostering a strong and cohesive brand identity.
- Enhancing alignment between customer experience and brand values, leading to a stronger brand-customer relationship.
- Utilizing customer feedback, market data, and competitive analysis to inform adjustments in brand strategy and operations, leading to continuous improvement and growth.
A 5-star candidate has:
- 4+ years of work experience within hospitality or travel industry in relevant brand roles, focusing on brand and content strategies, with solid understanding of marketing principles and practical application.
- Proven experience in successful development and execution of unique brand strategies, leading to a distinct market position and increased brand recognition.
- Successful formation and management of strategic partnerships, leading to expanded market reach and enhanced brand reputation.
- Expertise in marketing and content development with the ability to create clear and compelling communication of the brand's values and narrative.
- Ability to effectively use performance data and market research to refine brand strategies, resulting in improved business decisions and identification of new growth opportunities.
- Deep understanding of customer needs and perspectives, leading to more customer-focused brand strategies and improved customer satisfaction.
- Excellent interpersonal and communication skills, including adaptability, creative thinking, and emotional intelligence.
- Effective handling of challenges and quick decision-making, leading to smooth brand operations and crisis management when needed.
Nice to have:
- Experience in full-service creative agencies is highly desirable.
- Skills in graphic design (Adobe Creative suite, Canva), video editing, and basic web development.
What we offer:
- The opportunity to re-invent the world’s largest industry by shaping a young and dynamic tech company with huge growth ambitions.
- Voluntary health insurance.
- Sports subscription with Gympass.
- Employee stock option plan.
- Free nights at any Bob W location.
- Unlimited holidays.
- Oliva mental well-being platform access.
- Development and growth opportunities.
- Smart and highly motivated team.
- A multicultural, diverse, and highly rewarding work environment.
Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About Bob W.
Bob W is a venture capital-backed, tech-enabled hospitality company that merges hotel-like consistency, services and amenities with the authenticity and livability of a home. With our beautifully designed and authentic living spaces, we offer a home away from home for leisure and business travellers alike, no matter if you’re staying for a few nights or a few months.